Social Media Marketing, Fact and Lies

Social Media Marketing appears to be the most recent buzz word for anyone wanting to increase their online presence and sales, however is Social Media Marketing (SMM) all it is cracked up to be?

S.M.M business are now springing up all over the place these days and they are informing anybody that will listen about how extremely important social media like Facebook twitter and YouTube are to your business but, for the average small to medium sized company, does marketing to socials media really live up to all the hype? Is investing a small fortune on working with a SMM business actually worth it? And has anyone truly done their research on this before they hired someone to establish there Facebook service page? Some SMM business are setting up things like Facebook company pages (which are free) for $600 to $1,000 or more and informing their customers that they do not need a site due to the fact that Facebook is the biggest social network worldwide and everyone has a Facebook account. Now while it might hold true that Facebook is the biggest social network on the planet and yes, Facebook's members are potential customers, the real question is are they actually purchasing? Social media marketing companies are all too happy to point out the positives of social media like how many people use Facebook or how many tweets were sent out last year and how many people enjoy YouTube videos etc. however are you getting the complete picture? I as soon as sat next to a SMM "expert" at a service workshop who was spruiking to anyone who came within earshot about the remarkable benefits of establishing a Facebook service page for small business (with him of course) and selling on Facebook. So, captivated by the previously mentioned "experts" suggestions I looked him up on Facebook only to find he had only 11 Facebook pals (not a good start). So being the research nut that I am, I chose to take a great look into SMM in regard to offering to see if it really worked, who did it work for and if it did why did Social Media Marketing work for them? And should service rely so heavily on socials media for sales?

As a web developer I was continuously (and now significantly) challenged with a number of social networking difficulties when potential clients would state that having a site sounds great but they had a Facebook organisation page and had actually been told by numerous sources (the ever present yet confidential "they") that social networks were the important things to do, but after discussing their needs it became rather clear that those prospective customers didn't really know why they needed social networks or SMM to produce online sales, They just desired it. For medium and little sized organisation I constantly recommended developing a quality site over any type of social media network, why? Well it's simple truly because social media is Social Media, and social Networks are Social Networks they are not service media and organisation networks (that would be more like LinkedIn). I know that sounds basic however it's true and the data back it up. The truth is that social media marketing cannot inform you that Facebook is a social media network not an online search engine and despite the number of Facebook users and Google users being around the very same, people do not use Facebook in the same way that they utilize an online search engine like Google (which has around half the search engine market), Yahoo and Bing to search for service or products. They use it to keep in touch with family and friends or for news and entertainment. In a recent research study done by the IBM Institute for Service Value around 55% of all social media users stated that they do not engage with brand names over social media at all and only around 23% in fact actively utilize social media to connect with brands. Now out of all individuals who do utilize social media and who do engage with brands whether actively or not, the bulk (66%) state they have to feel a business is communicating honestly prior to they will connect.

So how do you use social media marketing? And is it even worth doing?

Well initially of all I would state that having a well optimized website is still going to bring you far more service that social media in a lot of cases particularly if you are a little to medium sized local company due to the fact that far more individuals are going to type in "hair stylist Port Macquarie" into a search engine like Google, Yahoo and Bing than they ever will on any Social Media Website and if you do not have a site you're missing out on all of that prospective business. Despite all the (not so good) data I still think it is still a great concept for organisation to utilize social media just not in the exact same method that a lot of SMM specialists are today, Why? Is it in a Social Media Marketing company's best interest to talk social networks up?

One of the biggest problems organisation face with social networks and SMM is understanding. The main factor a lot of individuals provide for engaging with brands or company on social media is to receive discounts, yet the brands and business themselves think the primary factor individuals engage with them on social media is to discover about new products. The majority of organisations think social media will increase advocacy, but only 38 % of consumers concur.

There were some good efforts shown in the IBM research study of companies that had actually gotten some sort of a handle on how to use social media to their benefit, keeping in mind that when asked what they do when they interact with services or brand names through social media, consumers note "getting discounts or discount coupons" and "purchasing items and services" as the leading two activities, respectively a UNITED STATE ice cream business called Cold Stone Creamery provided discounts on their products on their Facebook page. With both Cold Stone Creamery and Twelpforce the advantage is clearly in the favour of the excellent trick & the possible consumer to social media marketing is to sell without trying to sell (or looking like your selling) regrettably most social media marketing is focused the incorrect method.

Building a concrete purchaser to consumer relationship through social media is difficult and probably the most benefit to organisation' using social media to increase their sites Google rankings. But service' need to understand that you can't simply setup a Facebook organisation page and wish for the best. SMM needs effort and possible clients have to see value in what you have Elite Digital Marketing agency to use via your social media efforts provide something worth their social interaction and time and after that you might improve results.

Now just as a footnote Facebook shares have actually dropped to under $20 per share, that's half their original price ... and the claims are flying


As a web developer I was continuously (and now progressively) confronted with numerous social networking difficulties when potential customers would say that having a site sounds great but they had a Facebook service page and had been informed by different sources (the ever present yet anonymous "they") that social networks were the thing to do, however after discussing their needs it ended up being quite clear that those possible customers didn't actually understand why they needed social networks or SMM to create online sales, They just desired it. Well it's simple actually since social media is Social Media, and social Networks are Social Networks they are not business media and service networks (that would be more like LinkedIn). In a recent research study done by the IBM Institute for Company Value around 55% of all social media users mentioned that they do not engage with brand names over social media at all and just around 23% really purposefully utilize social media to interact with brand names. Well first of all I would state that having a well optimized site is still going to bring you far more company that social media in the majority of cases particularly if you are a little to medium sized regional business since far more individuals are going to type in "hairdresser Port Macquarie" into a search engine like Google, Yahoo and Bing than they ever will on any Social Media Website and if you don't have a site you're missing out on all of that prospective business. The main reason a lot of individuals provide for interacting with brands or organisation on social media is to receive discount rates, yet the brands and organisation themselves think the primary factor people connect with them on social media is to learn about brand-new products.

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